Putting it into words.

What kinds of clients do you work with?

My clients are businesses and nonprofits seeking more than market share; they want to gain trust and credibility.

They are B2B marketing professionals and nonprofit leaders working toward big outcomes, like securing more accounts or growing a donor base. And they know that strategically improving upon their messaging will help get them there.

Clients usually come to me because they can tell something is off. They aren’t sure why conversion rates or individual giving is down — they just know that they aren’t commanding their space like they used to. Team members may have started going rogue, rewriting standard marketing or fundraising materials on an ad hoc basis. Perhaps an important partner has shared messaging-related confusion or even directly criticized a campaign.

By working with me, organizations can better align the things they say with the things they do. As a result, they build trust and credibility.

Most of my clients are either small to medium-sized businesses providing B2B professional services or mid-sized nonprofits with partnership-heavy programming. While many of them are based in the New York City metropolitan area, I’m available to work remotely with clients across the country.

Why is internal-external messaging alignment important?

I fundamentally believe that an organization’s messaging can and should align with the real stuff happening under the hood. Part of this is plain old ethics.

The other part is optimism. In my opinion, we aren’t giving clients, donors, board members, employees, and other stakeholders enough credit. Today’s audiences are smart. They can sense intentional misdirection and unintentional imitation. When a sales pitch lacks confidence about delivering on a promise, the modern customer clocks it.

People can make good decisions — but only when they have access to good information. In order to move the needle in a sustainable way, businesses and nonprofits need to ensure their messaging connects to the realities of their services, programs, or products.

This connection is easier said than done, of course! And that’s why I’m here to help.

What kinds of services do you provide?

My work usually begins with an alignment assessment, and I offer several options for implementing rewrites, creating new content, and activating subject matter experts.

Empowered by the findings of the assessment, we can efficiently and effectively address what’s getting in the way of solid win rates, customer retention, employee satisfaction, board member participation, donor acquisition, and more.

Depending on the client, that might mean developing or refining an editorial style guide, key case studies, product or program one-pagers, staff bios, recruiting materials, a baseline fundraising appeal, positioning statements, and other boilerplate language — the building blocks you find at the base of branded content.

It could also mean creating new executive thought leadership, ghostwritten op-eds, original whitepapers, content adaptations for new audience segments, and other credibility-building materials.

Ultimately, my goal is to provide great copy and greater clarity.

With every project, I serve as a thought partner who offers empathy, structure, and a strategic focus on what matters most.

Where did you work before starting Crux & Bolts?

I moved to New York City in 2008 and, ever since, I have been teaming up with professional services firms and nonprofit organizations. Before starting my own consulting practice in 2025, I spent 15+ years running marketing initiatives for building industry professionals in very high-trust sales environments. I have also served on multiple nonprofit boards, and I’ve been volunteering regularly since 2001. Hop over to LinkedIn to get even more of the story.

Communications has always been the connective thread in my traditional, consulting, and pro bono work. Regardless of my specific position or title, I have consistently been the go-to person for putting big ideas, technical concepts, calls to action, and nuanced organizational information into words.

What else should I know before we work together?

I mostly grew up in the Northeast, but my parents are from the Midwest, and I graduated from high school in Atlanta, Georgia. (Yes, this messes with my professional sports team allegiances… I mainly cope by playing fantasy football with a bunch of fantastic women.)

I earned a BA in Visual Studies from the University of Pennsylvania, have a certificate in Corporate Communication from Cornell University, and I’m currently pursuing an MA in Strategic Communication from Baruch College. I serve on the Volunteer Advisory Board of Pursuit and the Board of Directors of City Growers.

My top CliftonStrengths are Strategic, Achiever, Individualization, Learner, and Arranger. My MBTI is ENFJ, and my OCEAN big five are high openness, exceptional conscientiousness, moderately high extraversion, high agreeableness, and low neuroticism. I was born in a year of the Tiger, and my astrological big three are Virgo / Scorpio / Libra.

I like to spend weekends watching experimental theater, in a yoga class, or learning something new. I’m married to an incredible guy named Doug, and we live in Queens.